As one may expect, since stay at home orders, buying online has soared.
Adobe Analytics, which aggregates and analyzes more than a trillion data points from digital retailers that use its software — including 80 of the top 100 ecommerce sites — found online grocery store sales surged by 110% between March and April.
Most apparel stores have had to close because of the pandemic but have continued and even boosted their online portals. Clothing stores response was to slash prices by an average of 12% between March and April — the largest monthly price decrease on record says Adobe Analytics. That helped boost apparel sales, which rose 34% over the same period.
When retailers have an excess of one item they will put that item on sale. In this era of coronavirus that has not changed. What in the apparel industry is going on sale right now? Pants.
That’s right. As most of us are staying safe at home we are not putting on pants. But pajama sales have soared.